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  • Writer's pictureAli Assareh

Set Directions, not Goals.

*Direction, not Goal*


I’ve had this epiphany that what really matters is setting directions, not goals.


If you set a goal, you either miss or hit.


If you miss, you run the risk of feeling like you failed.


If you hit, it may not be what you actually wanted; or even if it was, now what?


But if you set a direction, you will have continuous motion until you need to, or decide to, redirect.


Like a fish in water, now swimming this way, now swimming that way.


Goal: “I want to be accepted into Harvard.”

Direction: “I want to be accepted into the best school for me that I can get into.”


Goal: “I want to be Head of Department.”

Direction: “I want to advance in my career as far as it is beneficial to me.”


Goal: “I want to win.”

Direction: “I want to learn.”


Indeed, setting Direction is one way to find your way out of a forest if lost: Focus on a tree far away and walk to it; then focus on another tree in the same direction and walk to that. Repeat.


Goals are binary; hit or miss; win or lose; love or hate.


Directions are continuous; momentum; movement; learning.


Set Directions, not Goals.




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