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  • Writer's pictureAli Assareh

The “name-letter effect”

“The “name-letter effect” refers to the subconscious bias that people have for the letters in their own name, and for their own initials in particular. They are more likely to choose careers, partners and brands that start with their initials (Joe becomes a joiner, marries Judy and loves Jaffa cakes).”


Is that why I like adidas?

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