A really interesting paper: Humor has a meaningful influence on the outcomes of earnings calls.
Analysts who use humor on earnings calls are allowed to speak longer and receive longer responses from company executives.
Companies that use humor on earnings calls receive more positive stock ratings and media coverage.
This speaks to our universal need for AUTHENTICITY and HONESTY.
Often, humor allows us a cover under which we can be more authentic and honest -- especially in difficult situations.
https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3425509